EHL Ingredients launches Russian blend for 2018 World Cup 

Stockport-based EHL Ingredients is launching a new Russian herb and spice blend in the run up to the 2018 FIFA World Cup tournament in Russia this summer. The new Shashlik seasoning will spice up meat dishes – perfect for summer dishes, barbeques and outdoor dining.

Bringing Russian flavours to British consumers, the new Shashlik seasoning contains a blend of spices, chilli, paprika, nutmeg and ginger combined with rosemary and basil, creating a versatile flavour profile, ideal for crafting lamb, beef and chicken shashlik kebabs.

Traditionally, shashliks are cooked on metal skewers in an open-style barbeque using lamb meat but chicken, pork and beef variants are popular too. The blend can also be used on vegetables and meat replacement products for vegetarian and vegan options. Shashliks are served with salad, pickled vegetables, beetroot or cucumber with dill, or soured cream dip and flatbreads, and are a tasty, filling dish for informal dining.

Russian cuisine is a diverse collection of different cooking traditions and includes soups, salads, pickled foods, meat and fish dishes, stews, and dumplings. EHL’s new Shashlik blend is perfect for tasty summer meat dishes at barbecues, street food stalls, farmer’s markets, and in pubs and restaurants.

Kath Davies, New Product Development Manager at EHL Ingredients, says: “With the World Cup taking place in Russia this summer, we anticipate that there will be an interest in foods from this part of the world. Food manufacturers can tap into the sporting celebration by experimenting with Russian ingredients and flavours and create themed dishes for supermarket shelves and foodservice outlets using our new Shashlik blend. Consumers are gearing up for the summer season, and with the warmer weather on its way, the nation will be dusting off barbecues.

“Pubs and diners would be wise to add a Russian dish to menus, while supermarkets can stock them in store, during the tournament over June and July, especially during screenings of games. Our new Russian blend will enhance the traditional classics, such as grilled meat and vegetable dishes, as well as adding authentic Russian flavours to the mix.

“We always go the extra mile to ensure that our ingredients are sourced from quality supplierswith full traceability to the country of origin, assuring our customers that the product they are getting is 100 per cent authentic.”

As well as the new Russian Shashlik seasoning, EHL stocks over 50 herb and spice blends from around the world, including vegan, organic and gluten-free variants.

EHL’s products are available in bulk to food manufacturers, foodservice operators, wholesalers and cash and carries, caterers and chefs, co-packers, multiple retailers, health food stores and large co-operatives.

Contact EHL Ingredients to discuss 2018 food trends and to discuss your requirements. Visit www.ehl-ingredients.co.uk, email info@ehl-ingredients.co.ukor call 0161 480 7902.

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