Tributes have poured in for MasterChef semi-finalist Matt Campbell who collapsed and died during the London Marathon on Sunday.
The 29-year-old from Kendal, who worked in Michelin restaurants before becoming a private chef, had been running the race for the Lake District’s Brathay Trust charity in memory of his father who died 18 months ago.
Helen Hokin, who acted as Mr Campbell’s PR consultant, told the BBC: “He was a lovely, kind-hearted and down-to-earth man. I believe he was poised to become the next great innovator in British food.
“He was in the middle of a roadshow tour and he had such a way with inspiring young chefs. This is so sad.”
Matt Campbell appeared on the BBC’s MasterChef: The Professionals in December 2017, and made it all the way through to the semi-finals.
A spokeswoman for MasterChef said: “We are shocked and saddened to hear the news about Matt Campbell, one of our talented contestants from last year.
“It was a privilege to have him on the show. He will always be remembered for producing some of the most innovative and groundbreaking food that we saw on the series.
“From the whole MasterChef team, our sincere condolences and thoughts are with his family and friends.”