Blends Flavours & Colours is a British company, based in Knowsley, Liverpool, that produce flavours, colours and ingredients for the Food and Beverage industries. and Seasonal concepts to give a modern touch to traditional fare. Christmas is one of the most important seasonal events for the food & Drink market and we can already see what the big names of the industry are bringing to us, on our Super Market shelves.
Blends F&C is creating a fresh approach to the Season with contemporary combinations of natural flavours such as peach, pear and plum with alcoholic beverages like Prosecco, Champagne and Spiced Rum. The concept for this Christmas is multi-functional natural flavours that can provide health benefits and great taste.
According to Claire Murphy, Director of Innovation at Blends, consumers are looking for new, modern versions of classic flavours and tastes. There has been a huge trend toward “permissive indulgence” at different times throughout the year, especially Summer and Winter in the UK. Creating new rituals and different Sensory experiences during these Seasons bring a new lease of life to Food and Drink and enhances our emotional connection to what we consume, making it more celebratory or memorable…more special!
In additional we have also seen strong Seasonal influence from overseas markets, such as the US, Scandinavia, Germany, Austria, etc for Seasonal and Cultural Themes such as Halloween, Valentine’s Day, Eid, Diwali, Mother’s Day and Thanksgiving. We have also seen a huge increase in many of the Christmas Markets that we now see in all the major Towns and Cities across the UK, which bring inspirational new ideas and new traditions to our Market said Claire.
For Christmas 2020, Blends is showcasing different options for the traditional Mince Pie, with flavours such as Sweet Aromatic Pumpkin Spice, Valencia Orange, Chai Spice and Japanese Yuzu. They also are creating concepts for Tipsy Cheesecakes with alcohol infused Compotes and Truffles with trendy Scandinavian flavours, that have a strong influence in this season.
Blends themselves say that it is vital to stay ahead of the curve and continue to offer inspirational innovation with high quality, cost effective flavours and concepts for the forth-coming Seasons.
PHOTO: Anne Wiziack