Booths has partnered with Lee and Kevin Fernandez from Rafi’s Spicebox to bring an authentic taste of Indian cooking to their Burscough customers.
Rafi’s Spicebox is a heritage brand specialising in recreating home-cooked Indian food, and has five stores spread across the UK in Suffolk, York, Harrogate, Newcastle and Leeds.
This new joint venture will see the introduction of a concession stand within the Booths’ Burscough store, the first of its kind in Lancashire.
Booths customers will be able to choose from over 50 spice recipes which are hand-blended in store and can be tailored to their desired heat strength and taste preferences, perfect for creating delicious Indian dishes and flavour combinations at home.
Matthew Bruno, Innovations Manager at Booths said: ‘’This is the first time Booths has introduced a concession of this kind and we’re really excited to be working with Rafi’s.
Our customers will be able to hand-create their own perfect spice blend with the help and expertise of the Rafi’s team – a service that extends beyond that of a normal visit to a deli or supermarket.’’
The team have a wealth of knowledge to share with our customers which we hope will leave them feeling inspired to try something new. We’re hopeful that the partnership will create a more dynamic shopping experience.’’
Lee Fernandez, Owner of Rafi’s Spicebox added: ‘’Rafi’s and Booths are both family run businesses built on the promise of providing good food – we’re real foodies and can’t wait to share our passion for honest, hand-made healthy food with Booths customers.
Not only can we help them choose the perfect spice blend, but we can guarantee that customers will leave with the knowledge and confidence to cook their own meals at home.
Alongside stocking a selection of premium brands from soft, doughy naan breads to tangy and moreish pickles and chutneys, we can also recommend how to introduce seasonal produce into their dishes, or even help with recommending the best meat or fish for a truly flavoursome combination.’’
The concession stand will launch in store on the 22nd March and customers will benefit from meal planning recommendations, regular in-store tasters, exclusive cooking demonstrations and recipe inspiration online and through seasonal recipe cards.