International chocolate brand Monty Bojangles, working with digital marketing agency and FDMB North West Digital Partner, Fat Media, has picked up a global award for the digital shopping experience they offer consumers.
The two organisations were honoured with a coveted global Communicator Award, which attracts over 6,000 entries worldwide.
Fat Media picked up the Award of Excellence in the Food and Beverage website category for the creation of a new, personalised digital shopping experience on the Monty Bojangles site.
The 25th annual Communicator Awards is the leading international awards program recognising big ideas in marketing and communications and only this year introduced new digital categories to recognise cutting edge techniques being used throughout the industry.
Amy Ratcliffe, Fat Media’s Account Director for the Monty Bojangles project, said: “I’ve been involved in many website builds but this one really did push us in terms of creativity and execution and we are absolutely thrilled with the results and the journey we have created for customers. To have this recognised in these international awards is certainly a personal career highlight and one that the Fat Media team is extremely proud of.”
The website for Monty Bojangles, one of the fastest growing brands in the industry, uses stunning vintage designs, artwork and animations, combined with an easy to use navigation, allowing customers to make their own personal “trunk” of chocolates and add their own personal messages.
Amy added: “The revamp of the website has seen Fat Media use parallax and animations in a way that means the site is never completely static. User experience and customer satisfaction were top priority and we feel we are delivered on this brief with a truly unique and entertaining website experience.”
Derek Howard, Director of the Academy of Interactive and Visual Arts who run the awards said: “We are extremely proud to recognize the work received in the 25th Annual Communicator Awards. This class of entries we received this season embody the ever-evolving marketing and communications industry.
“On behalf of the Academy, I’d like to applaud the entrants this season for their dedication to producing outstanding content as they continue to push the envelope of creativity.”
For more information on Monty Bojangles visit www.montybojangles.com or for information on Fat Media’s website design, digital marketing, brand strategy, technology, and hosting services visit www.fatmedia.co.uk.