Verdant Spirits has been awarded sole supplier status to the House of Commons.
Dundee’s first distillery in 200 years is providing a special edition of its spirit and FDMB understands this will also include training and tastings for the parliamentary team and members.
Impressively, Verdant dry gin fought off a shortlist of five from a number of UK national brands, including incumbent supplier, Sipsmith.
Verdant won the tender after scoring top marks in the blind taste test and wowing judges with their presentation at the Houses of Parliament.
Their proposal, developed in collaboration with Dundee design agency Avian, put forward a new visual treatment and packaging concept marrying the Verdant Spirits and House of Commons branding.
Bespoke boxed packaging was created replacing Verdant’s original graphics with a specially designed House of Commons treatment, with feedback from the House of Commons stating the judges were ‘blown away by the whole package’.
The deal signalled a “significant opportunity for the Verdant Spirits brand to be elevated to the next level”, said Founder and Managing Director, Andrew Mackenzie.
He continued: “We spent two years researching and finessing the perfect dry gin and we firmly believe in our product, but it still felt fantastic to win out in the taste test. To really show our commitment to the process, we didn’t want to simply add a logo or brand to the bottle, we wanted to create a truly co-branded product.”
“We hope that this exciting new development signals a significant opportunity for the Verdant Spirits brand to be elevated to the next level, and also highlights and encourages the further investment and partnership we are currently seeking.”
PHOTO: Scott McCallum and Andrew Mackenzie of Verdant Spirits