New brand, Fryday, is set to serve up a whole new flavour to Britain’s best loved take away by offering smoked fish and skin-on chips made to a traditional Irish recipe.
The business has just opened a new fish and chip restaurant concept at Xscape in Castleford with ambitious plans to expand over the UK.
The Fryday concept is the brainchild of Dublin born entrepreneur Andrew Daly who wants to disrupt the fish and chip take away sector with a simple concept of serving classic fish and chips with an Irish twist.
The company says that they will source the best restaurant quality fish in the UK exclusively from Alfred Enderby, the country’s oldest award-winning smokehouse with a 100 year heritage who also supplies to Michelin star restaurants and is endorsed by celebrity chef Marco Pierre White.
An experienced commercial director with a proven track record of taking start up businesses and developing them into global brands, Andrew has worked with the likes of Diageo, Mars and Bic and has also clocked up 15 years of expertise working with global retailers such as Walmart, Tesco, Sainsbury’s and Asda. His passion for the food sector and his native Dublin, led Andrew to launch the Fryday concept with the first restaurant opening at popular leisure complex Xscape in Castleford where the company has taken Unit 5, a 955 sq ft ground floor unit situated in the middle of the complex.
The Fryday brand was introduced to Londoners in Trafalgar Square on St Patrick’s Day this year in a mobile shipping container with thousands of portions sold and resulted in excellent feedback. This was the springboard that led to inward investment for the business and its acquisition plan to open several fish and chip restaurants across the North of England.
With households spending 25% more per month on takeaway than they were 10 years ago, delivery has become big business. Fryday plans to launch an online ordering service to include its own mobile app, which will enable customers to access a click and collect service or receive Fryday fish and chips to their door wherever they are based in the UK. As traditional fish and chip shops have not kept pace with the digital takeaway market, the company recognised the future landscape will be determined and driven by tech and social media savvy millennials and generation Z consumers.
Andrew Daly, founder of Fryday Fish Limited, commented: “The concept of Fryday is to offer consumers the very best fish and chips that we can source on a consistent basis. We aim to deliver this through innovation both in menu and branded app experience, be it delivery or click and collect. Fryday is environmentally focused, shown in our commitment to 100% compostable packaging and the fact we do not use any single use plastic throughout the business.