Invoke Media partners with San Marco Group

Preston-based Invoke Media have announced a major client win, securing the digital marketing contract for The San Marco Group of restaurants.

The family owned and operated group of Italian restaurants have a footprint across the Central Lancashire area, operating five highly successful established restaurants and bars.

Since late January, Invoke have been providing marketing consultancy services to the group and each establishment individually, as well as implementing a social media and email marketing strategy.

Invoke Media Director Jack Barron said: “This is a great opportunity for both businesses. We’ve had some interesting discussions on how to progress the brand online and we’re excited at the results of those conversations.

“The strategy is sound, aligned with the prestige of the San Marco brand and is aimed at engaging an already loyal customer base, as well as attracting new customers who haven’t had the pleasure of dining with them yet.”

San Marco Director Carlo Bragagnini commented: ““We’ve tried numerous approaches to our digital marketing over the years and understand the importance of not only maintaining our online presence, but driving forward with new tactics and techniques.

“We’ve had some great success at doing this over the years but it’s hard work keeping on top of the latest developments and implementing them effectively. Invoke came highly recommended by a number of close contacts and we felt that their proposal was by far the most aligned with where we want to be and the brand overall.”

The partnership comes amid a series of high profile local client wins for Invoke, having only moved their operation back to Preston from Manchester earlier on in 2018.

All online marketing for the group will now be managed by Invoke, with brands coming under their remit including: The San Marco Group, Trattoria San Marco, Angelo’s, Pinocchio’s, The Italian Orchard and Stratos.

Photo: Jack Barron (left) & Carlo Bragagnini (right)