Cumbria’s Kendal Nutricare has seen a fourfold increase in sales of its infant formula, Kendamil, as new parents place greater focus on ingredients.
According to the companies figures, between June and July of this year, sales of Kendamil in the UK increased by 258%. Between June and September, that increase jumped to 349%.
Ross McMahon, Chief Executive of Kendal-based Kendal Nutricare, (pictured above) said: “We’ve recently seen greater scrutiny by parents of the ingredients used in infant formula.
“As a result, parents are starting to avoid palm oils and fish oils. We’re delighted that many parents, recognising the benefits of full cream ingredients, have turned to Kendamil.”
McMahon recently met with the All-Party Parliamentary Group on a Fit and Healthy Childhood where he discussed the need for greater scrutiny of the infant formula market.
Earlier this year, McMahon announced the creation of around 25 new jobs, plus an £85 million contract to supply Kendamil overseas for the next three years. McMahon is also investing £3.5 million in high tech machinery at the company’s factory in Kendal.
*Source for sales figures are taken from combined sales on the company’s website and on Amazon.