Bosu Body Bar, the healthy meals fast-food store has announced it is closing its Manchester city centre outlet, situated in Cross Street, after nearly two years of trading.
FDMB North West understands that the firm will be focusing entirely on its nationwide chilled delivery service model as well as expanding its online meal offering.
Bosu’s Founder and Creative Director Oli Drummond explained: “We’re excited to continue the growth of Bosu online, and although we’ll be sad to leave Cross Street behind us it’s important to remember it’s served us well in growing our brand name and reaching a larger customer base.
Drummond continued: “The Bosu restaurants have allowed us to get to know what our customers want, build up their trust in our product and gain a loyal following.
“Over the past year in the city centre, we’ve noticed a growing number of customers who just want a convenient lunch option to eat at work, rather than a specific meal-plan to support their health and fitness goals. Being online means we can offer more choice to that market too.
“Over the past year, it has made less and less sense to carry on meeting the economic demands of having a high street location when we could be serving those same customers better with an improved online delivery service and expanded range of healthy meal plan options.
“Since the majority of our revenue has always come from our nationwide delivery service, dealing with challenges of operating a city centre location risked becoming a distraction to our long-term goal of being the UK’s leading healthy meal-prep delivery provider.”