OptiBiotix Health have entered a manufacturing and supply agreement with Congleton-based John Morley Foods.
FDMB understands that the agreement will give Morleys an exclusive licence to manufacture and supply the SlimBiome weight management technology in muesli packs within the UK, in return for 50% of the profit.
Morleys is a private company and a leading supplier of high quality ingredients to breakfast cereal and food manufacturers including major retailers and many global consumer food brands.
Morleys have invested substantive resource over the last six months in developing a range of muesli products containing SlimBiome to be sold as own label products to major retailer or as product line extensions to existing well- known brands.
SlimBiome, a patented combination of natural ingredients developed by experts to provide hunger free weight loss, recently won the award for Weight Management of the Year at Vitafoods European trade show.
Morleys will use their best endeavours to promote and expand the supply of SlimBiome in muesli packs, bringing it to the attention of major retailers and branded cereal manufactures within the United Kingdom.
The development of muesli breakfast products allows OptiBiotix to extend its GoFigure range of online products and create ‘health and wellbeing’ own label brands for supermarkets within the UK.
This agreement, with one of the UK’s leading ingredient suppliers, is another step in expanding the range of products containing SlimBiome to meet the needs of major UK retailers and the large consumer markets of India and the US.
CEO Stephen O’Hara Commented: “We are pleased to announce the signing of a manufacturing, supply and profit sharing agreement with Morleys.
“We chose Morleys due to their reputation as one of the UK’s leading suppliers of specialist ingredients and the energy and passion they have shown in developing a wide range of muesli products containing SlimBiome over the last six months.
“We believe working with Morleys, and similar partners around the world, provides the best opportunity of meeting the requirements of major retailers and global brands who are looking to develop healthy products to meet growing consumer demand.”
John Morley Group Managing Director Simon Brown commented: “This is an exciting development, and a range like this has not been done by anyone else.
“Mueslis are healthy, but now we’re creating a muesli-plus, something that will help people control mid-morning snacking urges by making them feel fuller for longer.
“Not only that but SlimBiome, as a prebiotic, is good for healthy gut bacteria.
“Our plan is to launch single serving muesli pots as well as the standard bagged format to target the individual market. We are delighted to be working with OptiBiotix and taking our relationship forward in new and exciting ways.”