Coultons Bread Limited has added an eight-pack Soft White Slice Rolls to its Sunbake portfolio, exclusive to the convenience and catering market.
The rolls retail at £1 and follow the launch of Sunbake’s 800g loaf range in February this year.
Graham Mahon, Commercial Director at Coultons Bread Limited said: “The launch of the Sunbake 800g range has exceeded expectation for us and we will continue to grow this brand with our versions of the top selling consumer lines in bakery.
“As there is evidence of a continuing trend for consumers engaging with private label, we will continue to drive that part of the market and champion our efforts for the convenience retail channel.
“We of course recognise the need to offer the major brands across the market and we will continue to do so, but we also recognise the need to help close the gap for convenience retailers in offering a lower cost alternative.
“That is where our fantastic new Sunbake Rolls will help to offer great value for money in the convenience market with another top selling SKU.”