Taxi firms are vetted to meet The Co-Operatives strict criteria, and the customer agrees to a mutually convenient time for the lift home, and shopping delivery.

Co-op said the home delivery service proves particularly popular amongst those who wish to go out into the community to do their shopping, but may struggle to carry their purchases home.

Chris Conway, Co-op Head of Food Digital, said: “Retailers need to be increasingly agile in their operations, and the Co-op is committed to exploring new ways to innovate which can create increased consumer choice, ease, speed and convenience.

“While it is still very early days, the response from customers and colleagues has been extremely enthusiastic, with many ‘hailing’ the new taxi scheme and added convenience a huge success, going so far as to describe it as a life-line which helps to overcome social isolation in our local communities.”