Independent distiller Didsbury Gin has joined forces with one of the North West’s most successful bar chains.
Owners Mark Smallwood and Liam Manton have brokered a deal with the New World Trading Company (NWTC) which will see their gins served across all 15 UK branches of The Botanist bars. These include Alderley Edge, Birmingham, Chester, Didsbury, Farnham, Knutsford, Leeds, MediaCityUK, Manchester, Reading, Newcastle, Marlow, Sheffield, West Bridgford and York.
Didsbury Gin, has been hailed by Vogue Magazine as ‘one of the most exciting new British gins’, and is already stocked in Selfridges and Harvey Nichols.
Kelly Harrison, Creative Development Specialist at NWTC commented “Since opening The Botanist in Didsbury last year, our northern bar experts have had Didsbury Gin increase on their radar (both quality and taste).
“We’ve listened to that feedback and are proud to announce that we’ll be adding Didsbury Gin to our new The Botanist drink menus from 17th July 2018.”
Liam Manton added: “The partnership with The Botanist is a really exciting one for us as it allows us to get Didsbury Gin in the hands of so many more gin lovers across the UK.
“It was important for us to partner with a venue as passionate about the spirit as we are, and we’re really pleased to be working with the team at The New World Trading Company.’
Mark Smallwood added: “The concept of The Botanist is all founded on the botanicals found in food and drink, with our gin created to such a high standard due to our bespoke botanical mix, we wanted to make sure the team serving it to the public realised the importance of the perfect serve as much as we do.
“The team at The Botanist are all highly skilled in the art of the perfect G&T and we felt like this was a great fit for our brand.”