Preston plays host to 200 SPAR retailers sharing insight for Christmas

Over 200 SPAR retailers from across the North of England congregated in Preston for a two day festive retailer event, hosted by Lancashire business and SPAR wholesaler for the North of England, James Hall & Co.

Designed to drive sales and profits, share inspiration and ensure that retailers thrive throughout the festive season, James Hall & Co. hosted the event entitled ‘So this is Christmas’ at the company’s purpose built distribution centre in Preston, on Tuesday 8th and Wednesday 9th October.

A number of short presentations were given by key members of the company’s trading, marketing and sales team with top trading tips and the unveiling of SPAR’s fantastic range of festive promotions available throughout Christmas and New Year.

Peter Dodding, Sales and Marketing Director at James Hall & Co. said: “The purpose of this event was to allow SPAR retailers to view Christmas in its entirety, allowing them to leave the event with a clear vision of how they are going to approach the festive season and an understanding of the tools and support available to them.

“Our model store was resplendent with fully merchandised ambient, fresh food and alcohol Christmas ranges, supplier stands, decorations and the latest in food-to-go design. Retailers were also able to explore in-store concepts such as the Tango Blast Ice Machine, Chicago Town Pizza hot counters, Dots Doughnuts and iSqueeze Juicers.”

Retailers were also awarded a SPAR branded goodie bag, featuring a selection of festive treats; Clayton Park’s mouth-watering mince pies and sticky toffee pudding, SPAR branded sweets and cola, and a delicious Asian spiced wrap from James Hall & Co.’s latest food-to-go range, Fazilas.

Peter added: “Christmas is a fantastic trading opportunity and we have certainly been busy at James Hall & Co. ensuring that SPAR retailers are fully supported and able to enjoy what promises to be an exciting festive period.”