Roberts Bakery are to launch packaging for its bloomer range that can be recycled in household kerbside collection bins.
Although generally, the plastic on much of the wrapped bread sold in the UK is recyclable, and that includes Roberts’ core bread range, very few local authorities collect it as part of kerbside services. This means that consumers need to take it to a recycling point, which are often found at supermarkets.
At the point of Roberts’ brand relaunch a year ago, their bloomer packaging was 85% recyclable. It has now been made 100% recyclable by replacing the polypropylene plastic window with polyethylene terephthalate (PET).
Roberts Managing Director Stuart Spencer-Calnan commented “We’re passionate and committed to not only doing our bit to help everyone live more sustainably, but also ensuring we are true to our ethos.
“This means being relevant and meeting the needs of our millennial consumers, to whom sustainability is a very important and impassioned issue.”