Following the New Year announcement that British rock legends Iron Maiden and independent family North West brewers Robinsons had once again teamed up to create a special beer in support of Help For Heroes, the first deliveries of beer were taken in-store at 270 Morrisons stores nationwide in early March.
Light Brigade is the fifth beer in the Trooper family and is available in both cask and 500ml bottle formats. Morrisons were the first UK national retailer to stock Troper when it was launched almost five years ago. With over 20 million pints now sold worldwide, it seems highly appropriate that Morrisons is the first UK supermarket operator to stock this latest innovation, in 500ml bottles, across 270 of their stores.
Commenting on the new collaboration, Oliver Robinson, Robinsons’ Managing Director (beer division), said: “We’re delighted that Morrisons are getting behind this beer from the word go. With 5p of each bottle sold and 6p in every pint being donated directly to the charity, whose cause is truly exceptional, this initiative gives new meaning to responsible drinking. We are enormously proud to be associated with Help For Heroes and to be helping make a tangible difference.”
Photo: From L to R – Oliver Robinson, Edward Sharman, Bruce Dickinson, Martyn Weeks, Mandy Lloyd and Ben Robinson