Manchester based Rockstar Spirits, which was formed in October 2018, has landed a five figure loan meaning they can now develop two new rums.
Tom Hurst, founder of Rockstar Spirits, says they aim to create a drink perfect for mixing with coke.
The firm launched the Two Swallows rum range, which was recently selected by Coca-Cola as a partner, with their two existing flavours – Pineapple Grenade and Two Swallows – having proved popular with the public.
Following reviews from Phillip Schofield and Holly Willoughby on ITV’s This Morning recently, Pineapple Grenade sold out on Amazon within an hour.
The loan comes as the latest development in the relationship between GC Business Finance and Rockstar, with a previous loan of £14,000 helping to establish the company in 2018.
Tom Hurst said: “Right now is a very interesting time for spirits – we’ve seen gin reinvigorated by producers looking to please a more discerning audience which has paid off massively. Now I believe is the time for rum to undergo the same transition.
“The appetite for our upmarket rums is growing, and with the help of this latest loan we’ll be able to make a bigger impact on the growing sector.
“We’ve established an excellent relationship with the team at GC Business Finance, who have supported Rockstar Spirits right from the get-go. We’re looking forward to working with them and hitting our target of releasing the next two flavours with use of this loan.”
Simon Truby, Senior Business Loan Manager at GC Business Finance, said: “Rockstar Spirits have thus far developed at an extraordinary rate – the official partnership with Coca-Cola’s Signature range is the latest example of this.
“Not only is the business really exciting to work with, the products are fantastic, and we look forward to working with the company to help maintain the impressive pace they’ve set.”