Wrexham Lager wins two major new export deals

wrexham-lager FDMB North West

A Wrexham brewery is celebrating after landing its biggest ever export orders with major deals in China and France.

Wrexham Lager was apparently served on the ill-fated Titanic, and whilst the brewery itself sank in 2002, it was resurrected in 2011 and is now going from strength to strength.

The new export orders were placed by leading wholesalers and come on the back of international business networking events organised by the Welsh Government which showcased the best of Welsh produce.

Office Manager Nic Gaffey commented: “The French contract is with a wholesaler which supplies more than 3,000 supermarkets and deli shops. It’s a big order for us and hopefully once the bottles go out they’ll be well-received and the supplier will look to re-order in bigger volumes. We’re hoping for a four-six week turnaround.

“It’s a similar story in Hong Kong where the wholesaler has a licence to distribute alcoholic drink across China.

“The bottles will be sold across China in high-end specialist drink shops selling premium spirits and lager.

Gaffey added “There’s a very strong market for high-end lager and spirits in China and from there we’re hoping to get more orders.

“Our first export orders represent a significant expansion and both are firsts for us. We’re definitely getting our name out there with the bigger brands which enjoy a world market.

The brewery was resurrected in 2011 by the Roberts family and Ian Dale, the former head brewer at Wrexham Lager, and production of the historic tipple was revived. The firm now supplies hundreds of pubs across North Wales, the North West and beyond.

Wrexham Lager will be appearing at the Llangollen Food Festival on October 13th and 14th 

www.llangollenfoodfestival.com/wrexham-lager-raises-glass-to-festival-as-it-toasts-two-major-new-export-deals

 

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